The pictures and images that you choose to you in your marketing will make a dramatic difference to the appeal of your content. Most experienced Marketers will now tell you that the average person browsing the Internet is driven by images and video. People are quickly turned off by too many written words.
Nowadays, visual content marketing is more successful than any other form of communication. Companies who embrace visual content often reap the rewards of higher returns. They provoke more curiosity, more interest and is Social Media terms more they attract more fans, followers, readers, leads, clients and, of course, revenue and profit.
As you begin to build and grow your business, you will find it very beneficial to focus on the visual elements of your marketing strategy. This includes your videos, your Social Media Posts and email campaigns.
Take some time to examine your own behaviour. The next time you surf the Internet, scroll down your Facebook feed or flick through the pages in a magazine, try to mentally log the content that draws your attention and pulls you into to look in more detail. As you begin to realise the impact of visuals, try to remember that people behave the same way when seeing your marketing endeavours.
Human Beings Are Visual Because Sight Is The Most Dominant Human Sense
According to psychologist Albert Mehrabian, 93% of all communication is nonverbal.
Take to some time to consider how we are able to read people’s body language or why some silent movies (or television without sound that plays in a hotel foyer) can be so compelling – despite the lack of audio support.
What we see often influences how we respond and has a huge effect on how we feel and how we react. Your use of graphics will greatly influence how your business are perceived.
Visual content can provoke curiosity and drive engagement. Something known as neuromarketing science confirms it. These fascinating statements are based on case studies and experiments from psychologists, scientists, neurologists and other experts*:
1. Graphics and images expedite and increase comprehension, recollection, and retention.
2. Visual clues help us decode accompanying text and help to draw attention to information. This serves to increase the likelihood that the audience will remember.
3. Our minds are hard wired and become conditioned to attach an emotion to most of the pictures we see. If you don’t believe me, grab a magazine and look at the pictures. Write down how every picture makes you feel.
4. In a normal conversation, the importance of words is 7%, voice tonality is 38% and of body language is 55%
Try to place some emphasis on how you are marketing what you do.
Did you know?
• 90% of information transmitted to the brain is visual.
• The brain processes visual information 60,000 times faster than text.
• 40% of people respond better to an image than the alternative of 1,000 words.
• Almost half of people say a website’s design is the Number 1 criterion for determining a company’s credibility.
• Posts with infographics are reported to grow traffic an average of 12% more than those without.
• Approximately 700 YouTube videos are shared on Twitter every minute.
• It is reported that Pinterest generates more referral traffic than Google+, YouTube and LinkedIn COMBINED.
• Photos on Facebook pull in more interaction than text, videos, and links.
• Visitors spend 100% more time on pages that have videos on them.
• Consumers who watch a product video are 85% more likely to purchase that product.
M. Parkinson, “Do-it-Yourself Billion Dollar Graphics”. http://www.billiondollargraphics.com/infographics.html
H. van Oostendorp, J. Preece and A.G. Arnold (guest editorial), “Designing Multimedia for Human Needs and Capabilities,” Interacting with Computers Volume 12, Issue 1 (September 1999): 1-5.
J.R. Levin, A Transfer of Appropriate Processing Perspective of Pictures in Prose, (in H.Mandl and J.R. Levin [eds.]) Knowledge Acquisition from Text and Prose (Amsterdam: ElsevierScience Publishers, 1989).
W.H. Levie and R. Lentz, “Effects of Text Illustrations: A Review of Research,”Educational Communications and Technology Journal 30 (4) (1982): 195-232.
D. Bobrow and D. Norman, “Some Principles of Memory Schemata,” (in D. Bobrow and A.Collins [eds.]), Representation and Understanding: Studies in Cognitive Science (New York: Academic Press, 1975), 131-149 and D. Rumelhart, “Schemata: The Building Blocks of Cognition,” (in R.J. Spiro, B.C. Bruce and W.F. Brewer [eds.]), Theoretical Issues in Reading Comprehension (Hillsdale, New Jersey: Lawrence Erlbaum Associate, 1980), 33-58.